PodMine

Oct 24, 2025• The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generared Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao

Sandy Diao shares insights on growth strategies, discussing channel fit, return on ad spend, user-generated content, brand marketing, and the importance of hiring growth talent early while maintaining a hands-on approach to navigating the evolving marketing landscape.

1:16:18

Command Palette

Command Palette

Sandy Diao

20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generared Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao